NCI Building Systems, Inc. (NCI) has been named winner of the manufacturing category in the American Marketing Association (AMA) Houston Chapter's 2012 Marketer of the Year competition. The best of category winners were chosen from more than 145 nominated companies, and those selected will go on to compete for the overall 2012 Marketer of the Year title, to be selected by a judging panel of local marketing professionals and educators.
 
NCI Building Systems stood out due to its impressive results and measurable accomplishments throughout 2012. Despite lackluster economic conditions and nominal growth in the U.S. non-residential construction market last year, NCI and its 20 brands significantly out-performed market growth, generating year-over-year revenue growth of 20 percent. Much of this growth is attributed to a focus on market segmentation that has effectively aligned sales and marketing in support of well-orchestrated growth initiatives.
 
"We are honored to be recognized by the AMA as the Marketer of the Year in the manufacturing category, and thank them for the opportunity to share the spotlight with so many excellent marketers in the Houston area" said Brooke Mathes-Yep, Vice President of Corporate Marketing for NCI Building Systems.  "I am extremely proud of the people across our organization who dedicated their time and effort to generating such extraordinary marketing results."
 
Some highlights of NCI's marketing efforts this past year include launching an integrated oil and gas segmentation strategy, conducting customer research to develop a new "Preferred Customer Financing Program," and developing a customized marketing forecast management system that came within four percent accuracy by year end.